Considering that Call of Duty: Black Ops raked in $360 million on launch day and $650 million within five, publisher Activision's proud boast today that sales of the shooter have now passed $1 billion is perhaps no surprise but that still certainly is a big number.
That's $1,000,000,000 sold-through, according to Activision's internal estimates, for the Cold War-era shooter which launched on November 9. Fancy some more numbers? Over 600 million hours of Cod Blops playtime have been clocked up. On Xbox 360, Microsoft says that the average user logs on over once per day for over an hour, playing with friends over half the time. Numbers!
"In all of entertainment, only Call of Duty and 'Avatar' have ever achieved the billion dollar revenue milestone this quickly," commented Activision Blizzard CEO Bobby Kotick in the announcement, going on to say:
This is a tribute to the global appeal of the Call of Duty franchise, the exceptional talent at Treyarch and the hundreds of extraordinary people across our many Call of Duty studios including Infinity Ward and Sledgehammer that work tirelessly on the franchise. Our ability to provide the most compelling, immersive entertainment experience, and enhance it with regular, recurring content that delivers hundreds of hours of audience value, has allowed Call of Duty to continue to set sales and usageRead More