Call of Duty: Black Ops sold-through an estimated $360 million in the first 24 hours in North America and the UK alone, Activision has announced, leading the publisher to declare the November 9 launch the new "biggest entertainment launch ever." It had previously bestowed the title upon Infinity Ward's Call of Duty: Modern Warfare 2.
Treyarch's Cold War-era shooter sold through approximately 5.6 million copies in North America and the United Kingdom, according to Activision's internal estimates, while Modern Warfare 2 only managed a paltry 4.7 million copies back in November 2009.
"There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year's five-day global sales record of $550 million," boasted Activision Blizzard CEO Bobby Kotick.
Activision has also pledged to "find 1,000 jobs for veterans" and is donating $1 million from the sales of Cod Blops to the Call of Duty Endowment
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