Remember when Apex Legends was shadow dropped? It's a risky move for such a high-profile game to skip all the pre-release marketing hype entirely, but it paid off, and it's clear why Respawn went that route—"photoreal PvP hero shooter" was an eyeroll-inducing prospect even back in 2019, so letting the game speak for itself short-circuited any pre-release angst...
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Hero shooter Highguard reportedly didn't even pay for the Game Awards slot that's earned it so much preemptive hate—the showrunners thought it deserved the spotlight
Source: PC Gamer (opens in a new tab)