1600 Wishlists in a week!
Last Thursday we launched the Steam page for Factory 95, and we've already gotten over 1600 wishlists! Thank you so much if you wishlisted, playtested or helped out in any way. The launch went way above our expectations and we've been super happy with it.
Why was the launch so successful?
There were a few big marketing beats that happened over the past week that really helped the Steam page launch, these were:
Participating in the IndieBrew ANZ Steam sale. The festival had 72 hours of front page Steam featuring basically from when we launched. This was a huge help for our traffic.
IGN posting our trailer to their GameTrailers YouTube channel. It's currently sitting on 45k views and doesn't seem to be slowing down yet.
A Reddit post on r/gaming that got almost 800 upvotes in an hour before getting killed by the mods (don't get me started)
I also just think it's the game itself, it looks like the retro theme resonates with people and its the kind of game that makes for good gifs. I think the Clippy craze has helped alot too, especially with the IGN trailer.
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If you haven't already, please wishlist Factory 95!
Stay safe!
Cheers,
Liam
Macrobit Interactive