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You can help decide when Punch Club launches on Steam by participating in Twitch Plays Punch Club!
https://www.youtube.com/watch?v=tU2i77hVtkI
http://Twitch.TV/TwitchPlaysPunchClub
It's in your hands. Don't fail us.
Clarification: As stated on the Steam page for the game, pre-orders are currently available, and will unlock when Twitch beats the game. If anyone has pre-ordered the game under the impression that they would get the game immediately, we're very sorry about that! Feel free to get a full refund. Otherwise, Twitch will most likely beat the game sometime within the next week, so you haven't got long to wait!
Here's a full clarification post - http://steamcommunity.com/games/394310/announcements/detail/809886384326337327