We're big supporters of Movember, and since The Masterplan is pretty moustache-heavy, we figured now would be a good opportunity to do some good while playing games and growing awesome 'staches.
Therefore, we're donating 10% of our November early access revenue to the Movember foundation! Our goal is to raise awareness of men's health issues, especially in the game developer and gaming enthusiast communities.
How to participate
- Join our Moteam
- Buy the game!
- Spread the word!
- Grow a 'stache.
Press release below...
Indie game studio pledges to donate 10% of revenue to the Movember Foundation
San Francisco and Helsinki, October 31st – Shark Punch, the developer of the 70s heist game The Masterplan, pledges to donate 10% of November revenue to the Movember Foundation
"The Masterplan is a game about moustaches", says Shark Punch CEO Jiri Kupiainen. "Visualize the protagonist of a great 70s crime movie. I guarantee an awesome moustache is one of the first things to come to mind."
Shark Punch is an independent game development studio founded by veterans of the Finnish games industry. The Early Access version of their first game The Masterplan has been available on Steam Early Access since September. The company is pledging to donate 10% of their early access revenue in November to the Movember Foundation.
The company says their primary reason for doing this is to raise awareness of men's health issues especially in the game developer community. "The games industry is rapidly diversifying, which is the best thing ever. However, today still over three quarters of game developers are men. And based on my 14 years of experience in the industry, most of us men could pay more attention to our personal health."
Shark Punch wants to remind fellow game developers to maintain good work-life balance, exercise regularly, and not to skip their health checkups. "We wish more people saw their career in games as a multi-decade commitment, instead of five years of crunching, bad habits and eventual burnout. Stay healthy and keep making games! After all, it's probably the best job anyone could have." Kupiainen says.
The company has set up a Moteam page for The Masterplan, and invites all fans of the game, the studio, or men's health in general to join up and donate. Four fifths of the company are participating in Movember, the sole exception being the creative director, who claims not to be able to grow a moustache. The rest of the team testifies this to be true.
About The Masterplan
The Masterplan is a tactical action puzzler about bank robberies in the 70s. The game is now available on Steam Early Access for Windows, Mac and Linux.
About Shark Punch
Shark Punch was founded by Jiri Kupiainen, Leo Lännenmäki, Aarne Hunziker and Harri Manninen. We are based in San Francisco, California and Helsinki, Finland.
Movember Team Page: http://us.movember.com/en/mospace/team/1671377/?id=1671377 The Masterplan Website: http://themasterplangame.com
Shark Punch Website: http://sharkpunch.com/
Press kit: http://sharkpunch.com/press/
Twitter: http://twitter.com/SharkPunchHQ/
Facebook: http://facebook.com/SharkPunchHQ/