Launch is almost upon us! Sunless Sea will leave Early Access at 5:30pm GMT on 6 February!
We'll save the ugly-crying and emotional speeches for launch day, but: we've got this far because of the support and feedback of Early Access players. Thank you.
Our aim is to be in the top ten selling titles on Steam on our launch day. That kind of visibility could make a very meaningful difference to the future of Failbetter (and the future of the game!) so we are massing all of our efforts to get there on 6 February.
You can do a lot to support our goal. If you do even one of the things below we'd be hugely grateful.
1. Tweet or Tumbl about the game on launch day.
It takes a few seconds and will help hugely. Your endorsement of the finished product would mean a lot.
2. Write a review of Sunless Sea on Steam.
Help people get to know the finished game. Upload a review after the Early Access box has left the page and help our finished game make a good impression on the public.
3. Reassure people that we do not practice cannibalism.
This rumour has been dogging us for more than a year now and it simply will not do.
4. Facebook-post.
This isn’t for everyone, but if you have friends and family who play games, or are a member of any Facebook groups who would genuinely enjoy the game, we'd love you to share it with them.
5. Get a prominent Sunless Sea tattoo, like the one in this blog from last year.
Ideally you’d include ‘Available on Steam,’ but that’s to your preference.
6. Stream the game on launch day, on Twitch, YouTube or Steam.
Promote the stream to your friends and followers, we’ll feature our favourites and may even drop in. Even just playing the game on Steam on the 6th will help drive awareness!
7. Paste the Steam store URL for the game into any chat windows you have open. Add the phrase ‘REJECT THE DAWN MACHINE.’ They must be warned.
8. Reddit with us!
We’re doing an AMA on launch day, where we’ll be talking about Sunless Sea, Early Access, Fallen London and probably whether we’d fight one giant crab or a hundred small ones. More details to come.
9. Whisper ‘Sunless Sea’ into your cupped hands. Breathe it into bottlenecks, sing it down drainpipes, sign it to silent password-keepers. Only those two words. Do not explain. Do not stop.
10. Join us for our Virtual Launch Party!
A number of hardy Failbetters will be sticking around on 6 Feb (UK evening/night time) to join YOU for an almost-actual, actually-virtual party. Things that we can neither confirm nor deny will happen: streaming Sunless Sea, dares, rats, the opportunity to chat to the team. Bring friends, rivals, cousins, people you’ve just met and want to impress. Most of the fun will be happening at twitch.tv/failbettergames (our brand-new twitch channel!). Keep your eye on @failbettergames and @echobazaar on twitter if you want to get involved.