Why someone from Call of Duty: Modern Warfare 3 developer Sledgehammer would consider its fan-voted Metacritic score worth a get-out-the-vote tweet is utterly beyond me. It is by far the most polarizing title among gaming's annual releases, so a user score of 1.7 is probably to be expected, given how much gaming's snobs cognoscenti despise all that it stands for. Besides, who gives a shit what kind of user-voted Metascore a game pulls? Is that really a publisher or studio's measure of success now?
But Glen Schofield of Sledgehammer Games poked that snake anyway. Noticing the game had a 1.7 user score on Xbox 360 earlier this week, he put out a call to his followers to counteract the slew of 0s users were giving it. "If u like MW3 go 2 Metacritic.com & help our user score," Schofield tweeted in a message now erased, says Industry Gamers. "It's suspiciously low. Be honest but help if u agree."
WHAT. HOW DARE HE. Schofield was "immediately attacked," says Industry Gamers, and accused of fomenting "unfair boosting" of his game's review score. The review score that doesn't count. The review score that was, what, "fairly" bombed by 0 scores including this learned piece of artistic criticism:
omg xD diss gaem is soooooo baaaddd!!!! i cae'nt beeleave how mach too many diss gaem cost xP. aneone woo buy diss gaem is st00pid! XDXDXDXD srsly aall thse gaems aar the safme!! n00bs! XD :3
Call of Duty Developer Calls for Metascore Boost [Industry Gamers]