So when panic strikes and days before release are counted, we tend to search for various ways to market our game. We watch countless tutorials and we get overwhelmed rapidly. We hear phrases like ‘Get inspired by games that are similar to yours’, ‘Find your niche’, ‘Know your audience’, ‘Get in touch with influencers and YouTubers’, ‘Send your press kit to the press’, ‘Are you attending this X convention?’, ‘You need to be on X social media platform’ etc… Some days we hear one thing and two days later, something else. Too much information to process, too many variables, too much confusion!
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