Some time ago, I heard someone explaining that even before coding the first element of our game, we should study how to market it and of course anticipate how it will sell upon release and beyond. These words stayed with me and made me wonder. Where is creativity in this process? Where are freedom and personal expression? How could we possibly express ourselves and convey our specific message if we are tied up to the fluctuations of a fast-evolving market? How can we ensure that the customers will have the same desires in a couple of years – or more – when our game is finally ready for release or that us, creators, artists, will not implement new ideas, concepts, designs, techniques in our game?
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