Stormgate, the RTS Steam sensation from former Blizzard devs, is looking for you to invest in the company to help fund the game's marketing campaign.
Kickstarter campaigns are kind of a dime a dozen these days, though it is a bit rare to find one that's a big new title from some well-known devs. That doesn't mean fundraising isn't still a thing for some devs, though, as Frost Giant Studios actually did so with Stormgate through a very successful Kickstarter - and now it has just announced its crowd-equity campaign for the game on StartEngine. In a press release, Frost Giant explains that this is in order to "funds to support marketing efforts for Stormgate's upcoming Early Access launch on Steam," which is definitely a little bit odd, but if the needs must.
Where Kickstarter offers things like physical rewards and the like, StartEngine "invites potential investors to 'own a piece of Frost Giant' by investing in the studio, becoming shareholders with a personal stake who can share in the studio’s potential future successes." Yes, essentially you'll become a shareholder at StartEngine and can reap some of the financial benefits, assuming the game continues to be successful when it launches.