June 18, 2021 This article has been update to incorporate more information around regional pricing strategies
We got a lot more information on Age of Empires IV this past weekend thanks to Microsoft's E3 2021 showcase. Two new civilisations were revealed, as well as the AOE4 release date, and more importantly, the price. The RTS game currently has an RRP of $59.99 / £49.99 for the standard edition, and $79.99 / £69.99 for the Digital Deluxe edition. There are concerns, however, regarding how the game is being priced in other regions.
A fan on the Age of Empires IV subreddit is reporting that there's a big price difference between the price of the game in the US, and the price of the game in Australia. The standard edition's $60 price point translates into roughly 80 AUD, depending on the exchange rate, but the strategy game is listed on the Australian Steam store for 100 AUD.
Other fans are complaining about pricing as well. On the official Age of Empires 4 forums, a couple of threads have cropped up complaining of prices in other regions. One user reports that the standard edition on Steam is R$200 in Brazil, with similar reports cropping up of inflated regional prices in Latin America, Turkey, and Russia.
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